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AI should understand your culture without deciding who you are

Your background should help an assistant understand your choices. It should not make those choices for you.

Questions it answers

  • Does an AI that recognizes your culture actually understand what you need?
  • When does personalization become an assumption about who you are?
  • What should an assistant earn our trust by doing?

Knowing someone's culture does not tell you what they want. Research shows that AI can pick up cultural cues while missing the knowledge needed to answer correctly. Better AI should use our backgrounds to ask better questions, respect our choices and give sound answers. Familiar language alone earns none of that trust.

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